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Beyoncé Made a NYC Brewery's Beer Turn to Suds

It seems as though Beyoncé isn't exactly hoppy about the idea of having a beer named after her. New York City beer maker, Lineup Brewery, found out the hard way after creating an unauthorized German-style beer called Bïeryoncé.

The brewery owner, Katarina Martinez, is a huge Beyoncé fan and after missing the star's concert she thought it would be a cool idea to create a beer in her honor but little did she know, the Drunk In Love singer would clap back with a cease and desist letter. 

Martinez said the refreshing pilsner was originally made for an Oktoberfest event and soon became so popular it was sold to several bars around NYC and gained a large following on the brewery's social media sites.

I'm guessing the name of this special brew isn't the only issue here. The beer can's label looks very similar to the lettering on Queen Bey's 2013 self-titled album, Beyoncé. What do you think?



After receiving the cease and desist letter on Monday, Martinez told Pitchfork as a Hispanic, female-run business, I am very inspired by her so I thought I'd pay homage... we're really disappointed she didn't take it as a compliment, but oh well. It was fun while it lasted!

While the clever Bïeryoncé beer can idea has been smashed and tossed in the barrel, the beer itself gets to keep its rockstar life, only this time the new can will be named Katarina after its owner. 


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